NEW YORK CITY – May 3, 2017 -- Extra Mineral is introducing its exclusive line of high-end natural Dead Sea hair and skin care products in the U.S. More than 50 products featuring the company’s signature blend of Dead Sea minerals combined with vitamins, oils and extracts, are available on Amazon and extra-mineral.com.
“Extra Mineral products are made with the highest quality ingredients and none of the harsh, unhealthy chemicals found in other skincare brands,” says Extra Mineral’s U.S. Chief Operating Officer Olga Khabinskay. “We believe our Extra Mineral formulations derived from nature’s most famous spa, the Dead Sea, will be as successful in the U.S. as they have been in other markets worldwide.”
All Extra Mineral products incorporate an exclusive vitamin-mineral complex formula which combines natural ingredients—such as argan oil, shea butter, multivitamins and hyaluronic acid—with innovative technologies to help renew skin cells, prevent signs of aging, and leave skin soft, smooth, and silky with a youthful glow. Plant extracts nourish and enrich skin to maintain optimal moisture levels, prevent dehydration and renew elasticity.
Extra Mineral products are paraben-free, SLS/ALS free, DMDM and aluminum free. They don’t contain propylene glycol or cyclomethicone (silicone). Instead of using ethyl burning and drying ethyl alcohol, Extra Mineral products use minute quantities of cetyl alcohol, a moisturizing, hydrating compound.
Extra Mineral creams are also the only Dead Sea brand with SPF-30, instead of the usual SPF-20 or less. The sulfate-free shampoos achieve a thick, rich foam with no potentially harmful additives. No products are tested on animals.
Dead Sea minerals, which are mentioned in the Bible, have been sought after for their healing properties for thousands of years. The high concentration of salts and minerals infused in the therapeutic mud and buoyant waters of nature’s best known spa includes minerals found nowhere else on earth.
Minerals constitute four percent of our total body weight and are essential for normal cellular activity. The Dead Sea’s combination of magnesium, calcium, bromide, potassium, zinc, iron, sulphur, strontium, and other active minerals has been shown to be vital for maintaining normal skin cell activity and boosting the rejuvenation processes that gives skin a healthy glow. Dead Sea mud is also used for treating varicose veins, psoriasis, dandruff, early baldness and hair loss.
"Our philosophy is to combine the synergy of natural minerals with cutting-edge scientific technology to create proven skincare solutions," explains Khabinskay. "Our master scientists and innovators test all of our products rigorously in Israel Laboratories to ensure they are safe and effective and meet, or exceed, professional grade skin care standards.”
The U.S. Extra Mineral line includes hair care, bath and shower products, mud and bath salts, and men's shower products. A Pure Collection offers concentrated creams that provide relief for a range of skin-related issues.
Extra Mineral’s U.S. product line of luxury hair and skin care products featuring Dead Sea Minerals and other ingredients will be available nationwide in select retail outlets and spas. The complete Dead Sea line has been available in retail outlets, spas and hotels worldwide since 2012.